Last October, the open innovation marathon was held, organised by the consulting firm Heura. In it, 6 teams of university and business school students competed to solve the challenges launched by the 3 challenging companies, Tejidos Royo, SPB and Dacsa Group.
The challenge launched by Dacsa Group was the elimination or reduction of plastic packaging for 1 kg rice Arroz Dacsa. To do so, the teams had to create a solution that was more environmentally friendly, efficient and maintained quality.
The six participating teams worked over two 10-hour days to come up with sustainable and potentially viable solutions to the challenges. These solutions were presented to the challenging companies and the jury on the third day of the event.
The winning team presented one of the solutions to the challenge posed by Dacsa, a 1 kg rice package with a small modification, a self-closing format that reduces the plastic in each pack by 0.6 g, without affecting production.
The jury chose it as the winner of this first Heura Sustainable Hackathon after assessing its innovation, applicability, sustainability and adaptation to the proposed challenges.
Dacsa Group´s participation in this event has been very enriching and a way to show, once again, our commitment to sustainability and the reduction of our environmental footprint.