Raising funds for the socio-labour integration of people with difficulties is the aim of the “More than a flower” campaign, from the Novaterra Foundation, in which, for yet another year, Dacsa Group is collaborating.
The focus of the action is the sale of supportive Easter flowers. In fact, in 2022, 18,796 plants were sold, the proceeds of which were used to create 723 insertion itineraries, with 185 people trained and 286 hired.
The More than a flower campaign is more than 25 years old and is already a classic within the Valencian Christmas charitable actions. In fact, since this campaign was launched in 1993, the number of entities, companies, associations and individuals who have collaborated, by giving this typical flower to employees, collaborators or family members, has been increasing.
Its promoter, the Novaterra Foundation, is a non-profit association whose mission is the social and labour integration of people into situations where they are excluded. To achieve this, they promote employability, intermediation and job creation, as well as raising society’s awareness of situations of exclusion by denouncing them and proposing alternatives.
With the initiative More than a flower, the aim is to surpass the record number of flowers purchased in 2023 in order to increase the number of people hired and helped.
In addition, this year, together with the plant, a solidarity bracelet has been given away for the benefit of Sarcoma research at the Sarcoma and other musculoskeletal tumours unit of the Hospital la Fe. The aim of this collection is to continue the fight that Belén Gimeno started in 2020 after being diagnosed with sarcoma: to make sarcoma a disease with effective treatments. With the purchase of this bracelet from Dacsa Group we have collaborated with the research projects being carried out at the IIS la FE.
The action fulfils a double objective, not only solidarity, but also sustainability, as all the flowers come from nurseries in the Valencia Region and their pots are made from recycled materials.
A great initiative in which Dacsa Group has been collaborating and giving its support for several years now. For yet another year, the workers and collaborators will receive a poinsettia this Christmas that adds great value to a social cause such as the social and labour inclusion that Novaterra promotes with it.