Dacsa Group is once again collaborating in 2021 with Fundación Novaterra by supporting its “More than a flower” campaign. The Christmas campaign that promotes fundraising for the social and labour integration of people who have difficulties in finding work, through the sale of Poinsettias flowers.
The Novaterra Foundation is a non-profit association whose mission is the social and labour integration of people in situations of exclusion. To this end, they promote employability, intermediation and job creation, as well as raising society’s awareness of situations of exclusion by denouncing and proposing alternatives.
Its “More than a flower” campaign, launched in 1993, is already a classic at this time of year. In the last edition, it managed to raise 28,000 euros through the sale of more than 15,000 poinsettias. This has resulted in 92 people being trained and 233 people being hired.
In 2021, the charity initiative is back on track to raise new funds to allocate to its social action, and it is doing so in a more sustainable way than ever. In fact, all the Poinsettia come from nurseries in the Valencian Community specialising in Easter flowers, with zero waste biodegradable pots, made from recycled materials that can be recycled again.
For another year Dacsa Group wants to be part of this campaign through the purchase of poinsettias for its workers at the Dacsa Valencia plant because we understand that this campaign is #morethanaflower and we want to contribute positively to the social and labour inclusion that it promotes.